Me: I think it should read: Every day is Fun....NOT Everyday is Fun.
E pro and AD: You know what? You are right. It's not grammatically correct.
We should change that.
Owner: Nah - don't bother changing it.
Me: Well, it's wrong and knowing how the client is super detail oriented, they will call this out in the meeting - I am just trying to make us look smart (or less stupid).
Owner: It's a creative thing - we're taking creative license.
Me: There's nothing creative about poor grammar.
Next morning before meeting....
Me: I really think we should make this change - I'm gonna call the writer and discuss....(leaves voicemail)
Writer comes bursting through door 10 minutes later.
Writer: I AM creatively opposed to changing it. You can spell it either way.
Me: Yes - you CAN spell it either way - but only when used correctly. In this instance, it's not being used correctly.
Writer: Everyone takes creative license - don't squash an idea, grammar nazi.
Me: That's not an idea. An idea would be to purposely misspell something to make it work within a concept. This is just poor grammar.
Writer: We aren't changing it. I'm the writer.
Owner: Yeah - let's not change it. There's even a Dave Matthews song titled 'Everyday'
Me: Whatever.
Fast forward 2 hours in meeting....
Client: Um, by the way, it's Every day....not everyday.
Board member: Yeah, I would be all about that idea, but make sure to change it to every day.....
Writer and owner: No problem - we can change that easily.
BAD, BAD AGENCY.
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