When the going gets tough, the tough go and see a movie

This story comes to us from a small agency out on the west coast....

~~~

"We had all gathered in our war room:

Head of Agency (HOA): Ok - let's break for lunch. When we get back, let's call our Client and review scripts, call J (our web partner) and discuss designs for our agency site and then let's try and send out 2 new biz books by end of day.

Team: Great - sounds good. See you at 1:00

Fast forward to 12:50....

I am sitting at my desk when HOA comes by with a printout from IMDB reviewing No Country For Old Men with the time 1:40 circled on it. I turns to HOA with an unamused expression and says nothing.

HOA: Agency field trip in 20 minutes. Going to see a movie.

He then continues to the other desks and does the same thing, while I sit there shaking my head.

It all becomes that much clearer why this is a bad Agency....

Talk about a flight reflex...when the going gets tough, the tough goes and sees a movie."